Blake Beitel Founder
Building this company started with my passion for the game of hockey and my desire to give back to the sport that has taught me so much. I wanted to create more than just a league or training environment — I wanted to build a place where players can develop their skills, compete at a high level, create lasting friendships, and truly enjoy the game. My goal is to provide opportunities and resources that help players push themselves, work hard, and become part of something bigger than just hockey.
Everything about this brand is built around creating the best possible experience for everyone involved. I want players, parents, staff and supporters to feel proud to be part of it. I care deeply about making sure every player benefits, improves, and has a fun, competitive environment where they can grow both on and off the ice. I take pride in building something that reflects the values of hard work, passion, competitiveness, and community — something I’m proud to put my name on every single day.
Experiences and Qualifactions
-Coached U11 Blazers 2025-26
-Played hockey since age 3, playing for the Beiseker Blazers, Airdrie Lightning, and Rocky View Wheat Kings.
-Attended countless hockey camps, skill sessions, practices, learning so much along the way
-Pride in having strong hockey IQ and knowledge of the game
-Certified Hockey Canada Coach
-Certified Hockey Alberta Referee since 2023
-First Aid Certified